Jack Pulman’s The Happy Apple is a hilarious satire on the world of advertising. It tells the story of three young men with their own advertising agency. Things are not going well for the firm until the management team realize their young secretary Nancy is the perfect media type: average. Using her to their best advantage, the company begins to flourish until Nancy finds culture in the form of Mr Kenilworth! Jeff proved himself more than able to portray an executive at the cutting edge in his role as Arthur Spender.  The play opened at the Belgrade Theatre, Coventry on the 24^th November 1970 for a three week run.